AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Your buyers are no longer just searching on Google — they're asking AI which analytics platforms to shortlist. This audit shows exactly where Tellius stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Tellius stands in the AI search era — and the opportunity cost of the current gap.
Tellius has built a genuinely differentiated product — an agentic analytics platform that goes beyond dashboards to explain why metrics changed, trusted by 8 of the top 10 pharma companies and recognised as a Gartner Magic Quadrant Visionary four years running. With 986 referring domains, 16,047 backlinks, and strong Gartner and G2 reviews, the brand has real credibility. But there's a widening problem: when analytics buyers ask AI tools which platforms to evaluate, it's ThoughtSpot, Sisense, Pyramid Analytics, and Querio that dominate every AI-generated recommendation. With only 138 organic keywords and 2,502 monthly visits against competitors with DR 69–78 and thousands of ranking keywords, Tellius's content footprint is too thin for AI engines to discover and cite — and the gap accelerates as competitors flood AI training data with comparison guides, category content, and "best of" listicles.
We tested how Tellius appears when analytics buyers, data leaders, and VPs of Analytics ask AI tools to recommend analytics platforms. Here's what we found.
ChatGPT recognises Tellius for niche queries around pharma analytics and agentic analytics, but defaults to ThoughtSpot, Power BI, and Tableau for broader "best analytics platform" recommendations. Tellius is not the first suggestion in any broad buyer query.
Tellius appears in AI Overviews for vertical-specific queries like "AI analytics for pharma" and "root cause analysis software," but is absent from high-volume "best BI tools" and "best AI analytics platform" overviews where ThoughtSpot, Querio, and Tableau dominate.
Perplexity draws from high-DR comparison hubs and listicle content. With DR 46 and only 138 organic keywords, Tellius lacks the citation-worthy "best of" pages and comparison content Perplexity needs to surface in recommendations.
Gemini surfaces ThoughtSpot, Tableau, Power BI, and Sisense for analytics platform queries. Tellius's thin content footprint means it has no pathway into Gemini's recommendation graph for broad BI and analytics categories.
1 / 4 platforms currently surface Tellius in relevant AI-generated recommendations — and only partially, limited to niche vertical queries.
Owned comparison content ("Tellius vs ThoughtSpot", "best agentic analytics platforms"), structured FAQ schema, third-party mentions in industry comparison publications, and a content library that bridges "agentic analytics" to the established buyer queries AI models already understand — like "best AI analytics," "decision intelligence," and "augmented analytics."
We ran the exact searches analytics buyers, CDOs, and VPs of Data ask when evaluating AI analytics platforms. Here's who appeared — and whether Tellius was in the answer.
Tellius is visible for highly specific vertical queries — pharma analytics, root cause analysis — but completely absent from the broad, high-volume "best analytics platform" and "best BI tool" queries where the majority of buyer traffic flows. The brand's niche authority hasn't translated to category-level AI visibility.
"Agentic analytics" is a nascent category with no clear winner in broad AI recommendations. Tellius already owns the term in Gartner and industry coverage — but competitors are defining the broader "AI analytics" conversation without it. With DR 46, 986 referring domains, and genuine product differentiation, Tellius has the foundation to own this emerging category in AI search if the content strategy bridges the gap.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Tellius You | 46 | Partial | Partial | Not Cited | Audit target |
| ThoughtSpot | 77 | Cited | Appearing | Cited | Publishes "15 Best BI Tools" mega-guides and runs a massive comparison content hub. DR 77, Gartner MQ Leader status, and Spotter AI agent buzz make it AI's default recommendation for search-driven analytics. |
| Sisense | 78 | Cited | Appearing | Cited | DR 78 with deep embedded analytics and OEM content. Strong G2 and Gartner presence, plus extensive "best analytics tools" comparison pages that AI models reference for enterprise BI recommendations. |
| Pyramid Analytics | 69 | Partial | Appearing | Partial | Owns the "Decision Intelligence" category label. ServiceNow acquisition amplified visibility. Gartner MQ recognition and strong content depth on unified analytics give it AI presence for enterprise buyers. |
| Querio | 51 | Partial | Appearing | Partial | Aggressive content strategy with "AI-Native BI Tools" and "Best Self-Service Analytics" comparison hubs dominating search despite moderate DR. Proves content volume can outperform domain authority in AI citation. |
| Dot | 38 | Not Cited | Partial | Not Cited | Newer entrant with low DR but appearing in "decision intelligence" listicles. Shows what happens when content exists but authority doesn't — limited AI visibility despite aggressive positioning. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Tellius can make right now to start appearing in AI-generated recommendations within 60–120 days.
Publish "Tellius vs ThoughtSpot," "Tellius vs Power BI Copilot," "Tellius vs Querio," and a definitive "Best AI Analytics Platforms 2026: Complete Guide" with structured FAQ schema. These are the exact pages AI engines cite verbatim — ThoughtSpot and Querio each have dozens, and every one trains AI models to recommend them. Tellius has one blog post. This is the single highest-leverage action to close the AI visibility gap.
Create a pillar page: "Agentic Analytics: The Definitive Guide" that defines the category, explains how it differs from traditional BI and augmented analytics, and positions Tellius as the standard. Add structured data markup, FAQ schema, and internal links from every pharma, CPG, and finance vertical page. No competitor currently owns this exact category in AI models — first-mover advantage is available now.
Tellius already wins AI results for pharma analytics queries. Leverage this by publishing 8–12 vertical case study articles ("How Pharma Teams Use Agentic Analytics for Brand Reviews," "Root Cause Analysis in CPG Supply Chain") with cross-links to the broader "best analytics platform" content. This bridges niche authority to broad category visibility — teaching AI models that Tellius belongs in both conversations.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Tellius already has 986 referring domains, 16,000+ backlinks, a 4x Gartner MQ Visionary track record, and genuine product differentiation in agentic analytics — that's a stronger foundation than most enterprise SaaS companies. The missing piece is content that AI engines can discover, cite, and recommend at the category level. We've built GEO strategies for SaaS, analytics, and enterprise brands globally. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for enterprise analytics and decision intelligence platforms.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month ThoughtSpot, Querio, and Sisense publish more comparison guides and "best of" content, the gap widens. AI models are being trained on today's content — and every week Tellius isn't publishing category-defining content is a week its competitors' AI training signal grows stronger while Tellius's remains static.